Rebranding effort reflects Viaduct’s evolution and mission to help startups succeed.
Viaduct, a leading provider of talent acquisition services for startups and emerging high-growth companies, announced the completion of its rebranding effort. Sporting a sleek logo, new-and-improved tagline, and vibrant website, Viaduct’s updated brand image will enhance the organization’s ability to find and place talent for the startups and emerging high-growth customers they represent.
“Our Viaduct team is excited to formally unveil our rebranding effort through our new logo, tagline, and website,” said Pete Petrella, Managing Director of Viaduct. “With a growing list of emerging companies making their presence felt in the market, the demand for quality talent has never been greater. Viaduct’s improved identity demonstrates our dedication and commitment to bridging the gap between startups and their greatest asset: people.”
To better align with its fellow Aleron brands, Viaduct’s logo was remodeled and given a bolder, more dynamic look to reflect the positivity common within startups and emerging businesses. While the traditional yellow and gray hues remained constant, the company’s logo is now more polished and sophisticated. The Viaduct tagline was revamped to better delineate the company’s overarching business goal, while its website was revitalized to more accurately convey the business’ array of talent services.
“In recent years, Viaduct has become a primary player in helping startups to acquire talent,” said Scott Stenclik, CEO of Viaduct. “We expect to maintain our momentum—and this new brand identity will help us as we continue to expand throughout the northeastern and midwestern United States, along with the southern Ontario region, in the years ahead.”
Viaduct’s new user-friendly site includes attractive options for both emerging startups and job seekers. Companies can browse Viaduct’s line of talent services—including contingent staffing, direct placement, executive recruiting, and total talent solutions—while growing acclimated to the Viaduct line of partnerships with dedicated startup organizations, incubators, accelerators, and venture capital firms. In addition, users can gain a greater understanding of the startup world by reading Viaduct’s blog and utilizing resources found within the site. Catering to interested job seekers, the site enables ease of access when uploading resumes, applying for positions, and forging instant connections with dozens of emerging companies and startup partners.